JD and Toyota join forces to develop their automotive services business
FAW Toyota, a joint venture between Toyota Motor Company and First Automobile Works, launched a flagship store on JD.com, China’s largest retailer, allowing Chinese customers to purchase and schedule maintenance services online, then to bring their vehicles to the FAW Toyota offline service. centers at their convenience.
In addition to auto services, customers can easily purchase a variety of auto parts and related products.
After shopping online, customers will receive a verification code on their phone, which they can use at FAW Toyota offline â4Sâ stores to exchange parts, supplies, installation or repair services.
Automotive parts and supplies can also be delivered directly to customers’ homes.
The partnership has been entered into to improve the comfort level of customers as FAW Toyota will gain insight from the various data it collects from the platform, such as the age, gender and behavior of buying buyers.
As one of the latest applications of its âBoundaryless Retailâ strategy, JD last month launched a new offline automotive initiative called JD Auto Service, known in Chinese as Jingdong Jingche Hui.
The initiative already includes nearly 200 offline auto repair stores.
With JD Auto Service, customers can purchase auto parts or maintenance services from JD.com, then go to a JD Auto Service site for installation.
To ensure high quality service, each of the offline stores are vetted to meet JD’s strict standards before joining the network.
JD has leveraged its advanced e-commerce capabilities and offline resources to expand into China’s booming automotive aftermarket.
The company’s omnichannel model now covers the entire purchasing process for auto parts and services.
JD currently has partnerships with over 30,000 authorized offline auto stores for additional service.
Chinese car owners have so far responded enthusiastically to JD’s omnichannel network.