Bentley Motors announced that it has appointed Fairtrade Auto Services as its official retail partner in Oman. Fairtrade will be the brand’s official partner for the provision of sales and after-sales services in the country.

The move is part of Bentley’s drive to further strengthen its position in Oman. Bentley had recently launched several models in Oman, including the Bentley Continental GT Coupé and Cabriolet as well as two variants of its luxury SUV: the Bentayga V8 and the Bentayga Speed.

Bentley Muscat will now be under the management of Fairtrade Auto Service and customers will now have access to a dedicated team of Bentley sales and service experts. They will specialize in delivering the highest levels of customer service that Bentley owners are accustomed to. The partnership between Bentley and Fairtrade Auto Services came into effect on April 1, 2019.

Fairtrade Auto Services has decades of experience in the automotive and real estate industries. The company has significant expertise in dealing with luxury automobile brands, as it currently has a partnership with Lamborghini. Thanks to Fairtrade’s extensive experience in the luxury car market, it is the perfect partner to build awareness of the Bentley brand in Oman.

Commenting on the partnership, Stephen Reynolds, regional director for Bentley Middle East, Africa and India, said Oman is a key market for luxury car brands and therefore an important market for Bentley.

He added: “Our new partner, Fairtrade Auto Services, is committed to further strengthening customer relationships and maintaining improved levels of luxury and performance. We are confident that we have found the right partner in Fairtrade Auto Services, whose in-depth knowledge of the luxury automotive sector and successful experience in Oman create a solid platform for the future success of the Bentley brand.

Meanwhile, Faisal Al Lawati, Managing Director of Fairtrade Auto Services, said he looks forward to welcoming customers to the company’s new facility, located in Al Khuwair, offering a first-class Bentley experience. The company’s team of sales and service specialists would work hard to ensure a smooth transition and continuity for Bentley customers here in Oman.
Bentley’s luxury Bentayga SUV proved to be the best-selling model in the Middle East after its launch three years ago, and the all-new Continental GT is set to be another success story in the region as well. The Bentley Flying Spur and Mulsanne models are also known to offer the highest levels of performance, comfort and luxury.