A digital automotive maintenance ecosystem for China
ExxonMobil, Tencent, Tuhu and a distribution holding company have agreed to form a joint venture to establish an integrated “supply to businesses and consumers” auto maintenance network. The joint venture will expand the Mobil-branded auto service network in China and leverage the strength of all partners to deliver a comprehensive, high-quality, branded and digital auto service experience, according to the companies.
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Scheduled to launch in spring 2020, the joint venture will create a digital automotive maintenance ecosystem that will integrate suppliers and customers of Mobil-branded lubricants and other vehicle maintenance products and services. This will enable participating vehicle service retail stores to provide consumers with convenient, high-quality and reliable service and quality Mobil products at tens of thousands of Mobil-branded car outlets and certified partner stores. in joint venture. This joint venture will expand and elevate the existing Mobil 1 Car Care outlet network and significantly strengthen the offering for the Chinese car owner, ExxonMobil said.
“ExxonMobil continually strives to meet the growing demand for high-quality products and services in China,” said Song-Ping Teoh, ExxonMobil director of lubricants North Asia Pacific. “In addition to the digital and technological expertise of our partners, this joint venture will leverage ExxonMobil’s innovative products and technologies, its long history in the lubricants industry and its extensive network of local partners to provide Chinese customers with a unmatched product and service quality. “
Tencent said it was optimistic about the long-term growth potential of the automotive aftermarket. Tencent is committed to harnessing the advantages of online traffic, technology and ecosystem, and making full use of new technologies for industrial applications, including the implementation of channel digitization through the joint venture with ExxonMobil and Tuhu. In the process of continuously exploring the industrial Internet, Tencent hopes to provide consumers with whole new experiences and businesses with digital solutions.
The joint venture is expected to contribute to the automotive aftermarket supply chain in terms of job creation and economic benefits.