Auto repair company donates $ 100,000 in free auto repairs, gets 187 million impressions
COVID-19 has touched millions of Americans, and RepairSmith, the premier full-service car repair and maintenance solution for car owners in their homes or workplaces, and on-site for fleets, wanted to help.
To help those affected in her communities and raise awareness of her service, she donated $ 100,000 in free car repairs to people affected by the pandemic, either financially or to frontline workers.
RepairSmith has created blog posts, graphics and videos and shared them on their social media channels. He also issued an official press release, presented content to media and blogs, and introduced broadcast media to interview recipients of his service.
The press release received 101 million impressions and was picked up by more than 150 news outlets. The campaign received 45 earned media placements and 187 million earned media impressions.
The program was also covered by major media, including CNN’s “Impact Your World”, Forbes, LA Business Journal and MSNBC. This translated to over 289 million media impressions in total.
As a result, RepairSmith received 1,000 applications for its “contactless auto repair” service program and its mechanic job page received hundreds of page views.
Congratulations to Lee Florida from RepairSmith, Jessica Chou, Andreas Biebl and Lauren Bartel for their winning work.
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