Shop: King Collision Auto Repair Owner: Maurice manley Site: Columbus, Ohio Staff size: ten Shop size: 8,500 square feet Number of elevators: 4 Average monthly number of cars: 28 ARO: $ 5,500 Annual revenue: $ 1.8 million

1. King of the curb appeal

One of his main goals with King Collision Auto Repair, says owner Maurice Manley, is to make the place attractive.
When customers first approach the store, they are greeted by four large bay doors. The King Collision crown logo is painted on the first door.
“It was important because that’s where the process starts and ends,” says Manley. “We want the customer to know they are getting the best service.”

2. King of efficiency

“We designed the workshop to maximize flow from the start,” explains Manley.
When a vehicle arrives, it undergoes everything from documentation to a pre-repair scan and a light teardown in the first bay.
He goes to the second bay for a complete dismantling, quotes and repairs. The car is then prepared to be moved to Bay 4 for its paint job.
“We received two setups, one from Sherwin Williams and one from BASF. They tailored them to our space and we worked with them, ”says Manley. “When it comes to body repair and our specific space, this structure is the golden ticket. ”

3. King of service

Manley named King Collision to communicate to his customers that his shop is the best. When a customer enters, they first see the “King of Service” logo, indicating that they will be treated like a king.
“Before the customer can take three steps into our store,” Manley explains, “it’s King Collision’s rule that he must be greeted by our customer service representative… If both are on the phone, they will greet the customer. with a smile and vague. “

4. King of comfort

“We want to do our best to make it easier for the customer,” says Manley.
The boutique’s waiting room is designed to maximize comfort and privacy.
“Before COVID even started, we had six feet of separation between all of our seats,” says Manley, explaining that the goal was for customers to relax after a stressful collision.
The black chairs contrast with the red floors to create a truly regal look.
“The way I look at it,” Manley explains, “the collision is already an inconvenience, so I want to run my store to comfort customers. ”