By Théodore Opara

Against the backdrop of a growing demand for quality auto repair and maintenance services brought about by the increasing age of vehicles and the poor condition of many Nigerian roads, Fixit45, a leading aftermarket technology platform in automotive, has declared its commitment to redefine the service experience and enable value-creating interactions. between stakeholders in the automotive aftermarket segment.

A cursory examination of the automotive landscape in Nigeria would reveal a flawed state – defined as a highly fragmented, mostly unregulated industry dominated by many informal service providers who often lack the technical skills or know-how to provide service. quality.

The industry is also beset by the proliferation of counterfeit spare parts with a lack of warranty on repairs.

Finally, the traditional service and maintenance sector has remained largely untouched by the digital revolution, with many owners of individual cars and owners of corporate fleets still taking the non-transparent and time-consuming route.

Fixit45 combines an online to offline strategy and unique digital technology deployment approach with local expertise to deliver exceptional service across all verticals that include automotive services, auto parts sourcing, auto maintenance , refurbishment, roadside assistance and repair financing.

Backed by a well-controlled and certified network of well-distributed, multi-brand automotive service centers specializing in vehicle diagnostics, repairs and maintenance, business owners and individuals have more information to help reduce the costs of vehicle management and maximize their lifetime value. .

According to Founder / CEO, Justus Obaoye, Fixit45’s raison d’être is rooted in the fact that quality repair and maintenance services ensure a fixed level of vehicle reliability, which improves the chances of economic mobility and productivity.

“Traditionally, individuals and businesses have new and used vehicles that will need to be upgraded, repaired, serviced and maintained.

“Following the pandemic, a trend that has now manifested itself has seen many people prefer to repair and / or upgrade their existing vehicles in order to improve their mobility assets and trade-in value, rather than buying new or second-hand foreign cars. “

A quality repair and maintenance regime is essential to optimize the performance, life and reliability of these vehicles.

“At Fixit45, we are leveraging technology to solve fundamental problems in the fragmented automotive aftermarket space and free people and businesses from the barriers that prevent them from enjoying their mobility assets.

“We give the market the data necessary to make decisions, creating the trust and transparency much needed in an opaque segment and creating an enjoyable customer experience enhanced by service excellence,” said Obaoye.

“Technology is at the heart of everything we do. The platform provides a seamless collaborative infrastructure for these interactions to occur and be moderated for compliance and accountability.

“Our service centers are equipped with state-of-the-art technology to facilitate repairs, oil changes, tire rotations, brake changes and much more.

“Whether a car needs routine maintenance or major repairs, our repairers make sure the job is done efficiently and correctly the first time around – and with genuine parts.

“As a data-driven technology company, we are working to create digital solutions to make the whole process not only more convenient, but also completely transparent. We take stress, mistrust and wasted time out of the customer journey, ”Abdulazeez Ogunjobi, Co-Founder and CTO.

In a report by Reportlinker.com titled “Global Automotive Repair and Maintenance Market Report 2021: Impact and Recovery of COVID 19 through 2030, the Global Automotive Repair and Maintenance Market is expected to grow by 641. $. billion dollars in 2020 to 690.7 billion dollars in 2021 at a compound annual growth rate (CAGR) of 7.1%.

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